In an increasingly consumer-centric marketplace organizations have started to look again at the notion of branding. Traditionally when individuals or organizations discuss branding discussions focus on large corporate drinks, sports or computer manufacturers and it is seen to be the remit of marketing or sales professionals to deliver a message to external customers on the merits or benefits of the product or service which the organizations should be identified with.

At Oak Training we believe the benefits associated with company branding should also be applied internally within the arena of Training and Development. In addition we suggest that in the past organizations have unintentionally not maximized these benefits by not taking full ownership of the training process - right down to owning and branding the training content itself.

By releasing the traditional barriers associated with sourcing training content Oak Training has opened the way for organizations, independent trainers and coaches to maximize the return on training investment within the organization.

Example 1
In a recent implementation, a sub-supply organization sourced a number of our modules to upskill their employees in response to dramatic changes in their industry. Up to this point training had always been part of organization's culture but it had on the whole been developed and delivered by an external agency. In recent years employees had reported that the training was not really meaningful to their current situation and expressed that they had no ownership of the learning itself. In a brave, but deliberate, move the training and development manager decided that all training must now be owned by the organization. Although initially this was a difficult decision to communicate to some managers it was found that motivation and skill levels increased as employees experienced the now company branded modules.

Example 2
Company branding is not just a feature that we transfer within organizations it is also something that we promote to independent trainers, consultants and coaches. To illustrate a small training firm wished to extend their training and development market. Although the firm had considerable experience they were also quite aware of the limitations of their knowledge and the time that it would take to acquire this expertise. On reviewing the product descriptions (Full Training Catalog) and discussing things further with our sales team the organization chose and branded a number of modules which they now widely offer to their clients.

Read the terms and conditions associated with employing Oak Training modules in your organization.